The Smithsonian's American Enterprise Exhibit
Objective: Provide a framework for the curators of the National Museum of American History to promote their American Enterprise exhibit to media professionals and ad industry influencers.
Solution: Crafted a connections strategy and wrote email pitches targeting industry influencers. Supplemented email with an engaging infographic about the exhibit's highlights. Resulted in coverage by media such as ABC7 News, National Geographic and The Washingtonian.
Created at Bailey Lauerman.