Principal Financial

Objective: Reach women ages 25-55 with messaging centered on financial planning. Women tend to live longer on average, but they typically save less for retirement compared to male investors.

Solution: Encourage women to plan ahead and close the “savings gap” by taking charge of their financial futures today.

Wrote webinar script for online series hosted by Principal Financial that directs target audience to educational resources.

Created at Red Dot Advertising

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